Want to get started with the roadmap?
Create a free account and install our pixel. We will build an Audience Profile of your customers, allow you to create re-targeting campaigns across the major exchanges, and provide centralized optimization across all of your targeting options.
There are no setup fees and we offer pay-as-you-go pricing.
Many search marketers want to expand into the display ad exchanges but aren't sure where to get started. We've developed a three-phase "roadmap" for these search clients, allowing them to get some early wins while laying the foundation for significant scale.
1
Build a profile of your customers
Display uses a different "language" to target advertising: audience characteristics. You can use your existing search campaigns to develop a profile of the audience that responds to your marketing. Our Audience Profile can help you do it for free.
Identifying your highest potential customers will allow you to target your ads as tightly as possible. Highly targeted ads are more relevant and more likely to succeed. (Just like search.)
2
Launch and optimize a re-targeting campaign
Re-marketing is a great opportunity for an early win. The audience is tightly defined and represents your lowest hanging fruit: customers that have already expressed interest in your products. Use this targeting to understand the nuances of buying on each of the exchanges, measure and optimize your creative assets, and determine the pricing that will meet your performance goals.
3
Buy ads targeted to your best customers
After identifying the audience segments you want to reach in #1, you'll want to get your message in front of the right audience as efficiently as possible. We make it easy to create campaigns to target your highest potential customers and we offer a platform that helps you optimize those placements to meet your ROI objectives.